Our idea was to create an art installation in a key city location, allowing for native marketing while promoting their brand connection to art and culture. To make it happen, we brought in Portuguese graffiti duo Halfstudio. The result of this collaboration was a massive 3D mural in Valletta’s historic city centre, featuring playful lettering inspired by the brand’s motto, Drive. Earn. Repeat. Each side of the cube carried a bold, cheeky message, ending with inspirational “Be You. Do You.” message.