The new game allows users to bet on virtual races in real-time, and for the launch party, we recreated the experience in real life. On arrival to the racetrack, guests could pose with our graffiti photozone, then grab a drink in a var and place their bets while studying the competition – our supercars on display.
Once bets were locked, our hostesses guided guests to the viewing platform to witness the heart-pounding supercar race. These with winning bets got to ride shotgun with professional drivers, enjoying the thrill of the racecourse.