Racing rush Product launch
marketing events
A day of roaring engines to celebrate new game launch
For the launch of their new racing-themed game, Evoplay challenged us to create a truly unique and immersive experience for their guests. We hired a real race track and arranged a supercar race to make it an unforgettable product launch.
project overview.
200
3
guests
months planning time
location
Ħal Far Raceway, Malta
The new game allows users to bet on virtual races in real-time, and for the launch party, we recreated the experience in real life. On arrival to the racetrack, guests could pose with our graffiti photozone, then grab a drink in a var and place their bets while studying the competition – our supercars on display.
Once bets were locked, our hostesses guided guests to the viewing platform to witness the heart-pounding supercar race. These with winning bets got to ride shotgun with professional drivers, enjoying the thrill of the racecourse.
The rest of the party enjoyed a racy show by our cheerleaders and tried their hand at steering the wheel with our VR simulators. Setting the tempo was our DJ, who added a groovy soundtrack to an already thrilling afternoon.
From ideation,
to activation, to amplification
to activation, to amplification
This Racing Rush Product Launch shows our expertise in blending cutting-edge tech with live-action excitement, delivering unforgettable brand experiences.
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