Tennis Meets High Fashion
expo stand
A stylish metal-and-mesh stand that combines premium aesthetics with functional zoning.
In a sea of similar stands, this one chose a different language. For BetWinner, we designed and built a Rome expo booth that moved away from expected sports betting visuals. We combined raw materials, open structures, and a fashion-led aesthetic to position the brand as modern, confident, and ahead of the curve.
project overview.
95 sqm
2
size
month planning time
location
Sigma
Rome
Rome
BetWinner came to us with a clear challenge: stand out in a highly saturated category. With many competitors sharing similar visual codes, the goal was to create a space that felt instantly different while reinforcing the brand’s position as premium, relevant, and design-aware.
We shifted away from literal sports branding and leaned into a more refined interpretation. Using tennis as a subtle reference point, the concept combined raw metal finishes, mesh structures, and open architectural forms to create a stand that felt closer to fashion and industrial design than a traditional expo build.
The layout became the defining feature. Three semi-private meeting rooms were built using mesh walls, creating separation without full isolation and allowing the space to remain visually open. Each was fully equipped for longer conversations, balancing comfort with functionality.
Around this core, the stand unfolded into distinct zones. A reception area featured a feature wall with logo made of tennis balls, while an integrated bar and merchandise display added both function and visual rhythm.
Custom-built seating areas introduced softer moments, with leather finishes and integrated charging points, encouraging guests to stay longer and use the space more naturally.
Throughout the stand, furniture was constructed from industrial metal profiles: a deliberate choice that gave the entire structure weight, texture, and a distinctive edge.
The space was designed to stay active. A DJ set the tone throughout the day, while an interactive tennis-based game invited guests to engage directly with the brand, adding a playful layer to the environment.
It stood out not through scale or volume, but through design, offering a clear contrast to more conventional approaches and reinforcing BetWinner’s positioning as a brand that moves with the times. A space that proved you don’t need to follow category codes to succeed in it.
result:
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